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Loro Unites in Celebration of the 5th Anniversary of the Ice Bucket Challenge


This July marked the fifth anniversary since the ALS Ice Bucket Challenge went viral, helping raise millions of dollars in the fight against ALS.


To celebrate the milestone, the ALS Association and the founders of the Ice Bucket Challenge hosted an Boston-wide Ice Bucket Challenge in Copley Square. The Loro team took part as well. We had an amazing, inspirational time coming together with the rest of the community in the fight to defeat ALS!




Every 90 minutes a person in the United States is diagnosed with ALS. But the fifth anniversary of the ALS Ice Bucket Challenge showed the world how strong we become when we unite for a cause. The Ice Bucket Challenge has so far inspired 17 million individuals to dump ice cold water on themselves and has raised $200 million.


Challenge co-founders Pete Frates, the former Boston College baseball captain, and Pat Quinn of Yonkers, New York, were at event. Other notable names at the ceremony included Gov. Charlie Baker, Lt. Gov. Karyn Polito, Boston Bruins forward Charlie Coyle, and Nancy Frates, mother of the Ice Bucket Challenge pioneer. It was so inspiring to see everyone come together in hope of ridding the world of ALS.



ALS warriors will never stop!


#Challengeme #als #defeatALS #Bostonstrong #fighteveryday#ALSAwareness #StrikeoutALS

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